Monday, 25 January 2016

Using Technology in Small Business to Stay Competitive


Using technology in your business to stay competitive? Sure, you can possibly use a computer or a cell phone in helping your business expanding more. Here are some of the following ways by which technology can increase your business more.

1. Put your business in the cloud
Very popular cloud storage services like Drop box, Microsoft, Sky Drive or Google Drive helps in storing your documents and data online, it helps in keeping information safe and allow you to access files wherever you want. Use the folder cloud to make different folders for many different projects and then you can easily share your files or descriptions that are too large to email with your customers and colleagues.

2. Market with social media
Did your business depend on local consumers? Social media is the best platform to get traffic. Get listed on different social media channels like Facebook, Twitter, Google plus, LinkedIn etc to run your business more and update your social channels by your current deals and promotions offered by your company.

3. Contact with emails
According to study, last year about 44% of email users made not more but at least one purchase based on a business email. Once clients opt-in to get your emails, send them a monthly newsletter to your customers, alerts about your sales, promotions and new products, as well as special offers and deals.

4. Sell your products online
Have your own retail store? Increase your clients by selling your goods online, either through an e-commerce website of your own, or by using third party.

5. Improve customer service
Save your client's time and harass by answering their FAQ’s on your business website or through voicemail. This can contain maps or directions of your business; working hours; information about shipping cost and returns; menu items and special offers; or whatever clients ask you for the most.

6. Connect with scenarios and partners
For an elegant replacement to time-consuming and expensive business trips, use solutions like Skype, GoToMeeting, WebEx and many more to hold voice calls or video conferences you’re your customers.

7. Get prepared with project management software
Make things simple by using project management tools like Base Camp, Zoho or Asana, which let you make and allot tasks, team up on projects and trail everyone’s progress.

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